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Disney Forever Enchanted Prom Collection 2013

Disney Consumer Products and Ashdon, Inc. recently announced the launch of its Disney Forever Enchanted collection, a new line of prom dresses inspired by the personalities and stories of each Disney Princess character.

Disney Consumer Products and Ashdon, Inc. recently announced the launch of its Disney Forever Enchanted collection, a new line of prom dresses inspired by the personalities and stories of each Disney Princess character. Every prom season, a new collection inspired by a different Disney Princess story will roll out beginning with Snow White.

Launching at retail in time for the 2013 prom season, the debut collection pulls from different aspects of the 1937 Disney animated classic film Snow White and the Seven Dwarfs, and captures its essence through rich treatments and a variety of silhouettes and fabrics. With seven design themes and 75 style options, Disney Forever Enchanted offers a stunning array of possibilities and choices for Prom goers.

“Launching our new Disney Forever Enchanted collection with a Snow White-inspired line seemed only fitting, since she was Disney’s first princess,” said Ashdon CEO, Nick Yeh. “The dresses are fun to wear yet elegant, and offer young women a way to realize their own fairytale inspired dreams.”
Dresses from the first line feature chiffons, satins, tulles, taffetas and prints, many elegantly embellished with accents of sparkling crystal and exquisite embroidery. To truly capture the story of Snow White depicted in the film, the seven design themes range from sweet and demure to dramatic and intense, from the color red of the poisoned apple to prints inspired by the flora and fauna found in the woods.

“Drawing inspiration from the many elements comprising each Disney Princess story, Ashdon’s creative team has created a beautiful collection that offers young women a fresh perspective on these classic characters and stories,” said Robert Oberschelp, Director, Disney Consumer Products.
 

The Disney Forever Enchanted prom collection will be available at specialty and formal wear retailers across the US and Canada.

The Disney “Forever Enchanted” prom collection will be available in stores and online at http://ashdonbrands.com/disney-forever-enchanted.html in January 2013. With the promise of exquisite quality and beauty that Disney and Ashdon Brands are known for, every young woman will most certainly feel as special as the princess after which the collection was inspired when she sets out on her own fairytale adventure.

The Seven Snow White Inspired Themes in the Disney “Forever Enchanted” Collection: 

• The Fairest: prom dresses for the fairest of them all – sweet & demure
• Mirror Mirror: prom dresses reflecting beauty & vanity
• In the Woods: prom dresses with florals & prints
• Red Delicious: prom dresses based on Snow White’s demise & the forbidden red apple
• Short & Sassy: prom dresses for the adventurous ones – fun & flirty
• Simply Wicked: prom dresses inspired by the Queen – rebellious & charming
• True Diva: prom dresses based on Snow White’s repose & her happily ever after ending

[1 YEAR AGO] Taking Flight With Dumbo Merchandise at Disney Parks

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After reading recent articles about Dumbo from Michelle Harker and Tom Smith, I’ve been thinking about that animated classic. This year marks the 70th anniversary of one of Walt Disney’s shortest animated features, which was originally released on October 23, 1941. I think my favorite sequence is from the end of the film when Dumbo is riding on a train through Florida. It’s difficult to believe that the “vacation kingdom of the world” would open in the center of the state about 30 years after the film’s initial release! With these thoughts of Dumbo dancing in my head, I set out looking for Dumbo merchandise. Luckily, I didn’t have to look too long as Tracie Alt, Associate Product Developer for Home and Decorative, played the role of the stork one afternoon.

“These are new baby gift items and I’d like for you to write about them,” Tracie explained to me standing at the door to my office holding three colorful Dumbo-themed items (talk about perfect timing!). I asked why she selected Dumbo.

“I was looking for a way to tie the Disney Parks experience to these baby gifts,” continued Tracie. “Dumbo The Flying Elephant is a popular attraction with many guests. We have introduced baby gift items before but this time I wanted a different take than what is traditionally found in the marketplace. I thought Dumbo was so cute and would be something different than using baby Mickey or Minnie.”

Tracie selected a green and yellow color palette instead the traditional soft pink or soft blue often found on baby items. I love the whimsical circus theme as it just seems perfect for a baby (changing diapers can be like a circus act at times, or maybe that was just how I felt).

Also perfect for a baby is the Dumbo plush pictured at the top of this article. He is part of a line of plush characters wrapped in blankets that have been offered for a few years. Don’t you wish you could just hold him right now? It must be those expressive blue eyes that were first drawn by the late Disney Legend and animator Bill Peet.

I also found some non-baby related items including the recently released Vinylmation – Animation #1 Series. The photo above features four figures from the series – one is the mystery chaser while the others are super chasers (or variants – though we like the term “super chaser”). While not necessarily Dumbo, they are elephants from my other favorite scene in the film.

Well, I think I found all there is to see. The only thing missing was seeing an actual flying elephant. If I had seen that then I would have seen everything. Have you ever seen one?

posted [Official Disney Parks Blog] on February 10th, 2011 by Steven Miller, Merchandise Communications Manager

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