Saturday, June 30, 2012

The Disney Villains Designer Collection

"Designed and crafted to capture the essence of evil at its best, the Villains Designer Collection re-imagines the stylish wickedness of classic Disney Villains." 
Dvdc_logoIntroducing the Disney Villains Designer Collection dolls…

Maleficent  Cruella
Maleficent                                                         Cruella de Vil

Evilqueen  Queenofhearts
Evil Queen                                                     Queen of Hearts

Ursula  Mothergothel
Ursula                                                           Mother Gothel

There are 13,000 of each of the six dolls, and every villain doll will come with a Certificate of Authenticity.

Beginning in September, the dolls will be available in select stores in North America and Europe. These original “bad girls” of Disney will also be available online on,, and Each doll will be available for $79.50 US/$87.50 CAN/£50/€65.

An online-exclusive set including all six dolls will be available for pre-order on Monday, August 20th. This will be the only opportunity to guarantee a purchase of all six dolls. The entire set will be delivered on or shortly after Monday, October 15.

And there's more! Here is a glimpse of the complete Disney Villains Designer Collection coming soon, featuring delightfully chic beauty, apparel, and home products.

Villians Journals

Inside the Disney Villains Designer Collection Artwork

Designer Steve Thompson is one of the main creative masterminds behind the designs of the six villains in the new Designer Collection..

Steve Thompson’s career with The Walt Disney Company began at age 19. While attending CalArts, Disney Consumer Products offered him a job as a Senior Character Artist. He jumped at the opportunity and moved up in the company, eventually spending 10 years working for Disney Feature Animation and Disney Toon Studios as a Clean-up Artist and Character Designer. He currently works as a Principal Designer for Disney Store North America, where he has been since 2005.

_MG_2819Steve Thompson at Disney Store's Fahion Night Out Event in 2011 with the Disney Princess Designer Collection.

This is an excerpt about the Disney Villains Designer Collection from Steve’s personal blog, where he posts awesome examples of his work and inspiration.

So excited about finally being able to talk about these! It’s the second outing for myself and fellow designer Sang Plumlee for the Disney Store’s “Designer Collection” series, whom I was lucky enough to work with on the princess designer series as well.   

Six dolls in all, the villains were a whole different challenge than the princesses. The princesses were inspired by fashion illustrations from the 50’s and 60’s. The villains were inspired by something all together different. I wanted them to be more modern. So, I looked at art, architecture, texture, theatrical costumes and of course fashion by some of today’s more avant-garde designers. These villains are “inspired” by the film characters through a designer’s eye. We didn’t want to just take a doll and put it in a fancy dress. We wanted them to look like a fashion sketch come to life. I wanted to capture the essence and attitude of each character, but represent them in an unexpected way. For example, Maleficent in the film is very angular in design. So, I keep that same feeling with the structure of her dress. Also, since in the story she becomes a dragon, so we used a leather-like fabric and the lower half of her bodice looks like scales. Even the dresses are storytelling! There will be much more info to come, but for now I hope you like our new girls.



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