Walt Disney Signature is Disney's first upscale, non-character, adult lifestyle brand. It began with home furnishings and has expanded to include outdoor furniture, entertainment units, rugs, wall décor, tabletop products, jewelry, clothing, stationery, and candles.
Walt Disney Signature Unveils Theo
Kalomirakis Home Entertainment Collection
Kalomirakis Home Entertainment Collection
Latest Disney Signature Expansion Incorporates Plug And Play
Surround Sound Technology
Surround Sound Technology
Los Angeles, CA (April 2009) – Renowned for bringing together the latest in animation and sound technologies, Walt Disney createdtimeless film classics that have touched generations. As represented by numerous classics from Snow White and the Seven Dwarves to Sleeping Beauty, Bambi, and Fantasia, he understood the narrativepower of sound in cinema, once describing the experience of seeing Fantasia in the theater as a "visual concert." And now Disney Consumer Productsand Theo Kalomirakis, a leading home theater designer, are expanding the Walt Disney Signature collection, Disney's first upscale lifestylebrand, with a new line of home entertainment furniture inspired by Walt's pioneering use of picture and sound technology. The new line will launch domestically at High Point Market at the International HomeFurnishings Center on April 23, 2009.
"When the lights go down the room has to completely disappear. It's you and the movie on the screen. Walt Disney's films are so compelling because he understood this, and was one of the pioneers in making it happen" said Theo Kalomirakis. "Our furniture is completely designed to seamlessly incorporate the technology so that no one has to see it. The only thing you see is the movie on the screen."
Theo Kalomirakis for Walt Disney Signature is taking home entertainment to new heights with the launch of an upscale home entertainment furniture line featuring armoires and credenzas that incorporate high quality built-in speakers, subwoofers, and MP3 docking stations. Complementing the collection are coordinated sofas, arm chairs, coffee tables and side tables. The credenza houses discreet electrical outlets that power all audiovisual equipment with just a single external cord. Hidden speakers and subwoofers built right into the unit provide superb surround sound without compromising room design.
"Disney is a lifestyle brand, and nothing illustrates that more succinctly than Theo Kalomirakis for Walt Disney Signature," said Robert Oberschelp, director, Walt Disney Signature, Disney Consumer Products. "This new line invites the most discerning home theater enthusiasts to make the magic of Disney a part of their everyday viewing experience."
The new line features three styles of coordinated upholstered furniture and case goods that seamlessly blend form and function:
Toccata
Walt Disney's musical and visual masterpiece, Fantasia, opens with Bach's "Toccata and Fugue in D Minor." The Toccata collection blends modern design with attention to detail bringing the magic of sound to life.
Melody
No one understood music's emotional power better than Walt Disney. In the Disney film short Melody, the music illustrates key moments in the soundtrack of our lives. The Melody collection combines comfort and state-of-the-art technology to create a line that's perfectly in tune with a harmonious lifestyle.
Symphony
In Fantasia, Walt Disney created a striking landscape of mythical beauty inspired by the melodic passages of Beethoven's "Pastoral Symphony." The Symphony collection marries the elegance of classic design with innovative technology to enrich your life with a symphony of timeless beauty.
Kalomirakis summarized the collection saying, "I don't want you to watch a movie, I want you to feel it, to be lost in the experience."
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