“We loved the warm colors and illustrations found in [the Epcot Center book],” explained John. “In the past five years, we have designed many vintage Epcot items. For the 30th anniversary, we wanted something different – a retro but contemporary feeling, something we call ‘today’s vintage.’ That soft cover book really helped us achieve that look.”
Work on the style guide began in December 2011 at the request of the Disney Pins
team. Pins have been a big part of previous Epcot anniversaries and
they will play a part in October. The image above contains a few of my
favorites, including a reversible lanyard, a few mystery pins and a pin
that looks like it’s from an early 1980s video game (oh, why can’t
“Epcot Center – The Game” be real?!).
There will also be a jumbo pin that uses the soft cover book image in
the packaging. In addition to pins, look for a few softline items
including a T-shirt that uses the “21st Century Continues” artwork as
seen in the first image.
In recent years, Mary has developed theme park logo merchandise for Disney’s Animal Kingdom, Disney’s Hollywood Studios and Epcot. She recently kicked off the 30th anniversary a little early by releasing new items under the “Epcot 82” banner.
This fall, Mary will introduce four new shirts and a mesh baseball
cap. The artwork was created using the style guide originally made for pins.
I love the shirt in the lead image as it reminds me of the attraction
poster and a shirt I once owned as a child. (The colors in this shirt
are amazing.)
Speaking of pins, we recently received several final samples, including the Passholder-exclusive limited edition and open edition pins.
Above are the “toothpick holder” set that has logos from some of my everyones favorite Future World pavilions, including Horizons.
Stay tuned for additional details about the release of these items as we get closer to October 1.